For the love of...

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Cognitive Science

Fascinating research going on over on the west coast.

BJ Fogg’s work focuses on determining, and articulating, the factors integral to behavior modification; exploring the relationship between ability, motivation, triggers, and behavior types. Through his research in Persuasive Technology, Fogg has also made strides towards establishing a clearer mapping of behavior by creating delineation between different types of actions/habits.

This manner of analysis creates a framework for approaching behavior, allowing user interface/interaction designers to more appropriately develop and test the effectiveness of their products goal (Lifestyle modification, Health tracking, etc.).

To learn more about BJ Fogg’s research at Stanford, visit

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  1. mklanedesigns posted this