For the love of...

Knowledge. Exploration. Laughter. Community. Design.

A collection for inspiration.

Cognitive Science

Fascinating research going on over on the west coast.

BJ Fogg’s work focuses on determining, and articulating, the factors integral to behavior modification; exploring the relationship between ability, motivation, triggers, and behavior types. Through his research in Persuasive Technology, Fogg has also made strides towards establishing a clearer mapping of behavior by creating delineation between different types of actions/habits.

This manner of analysis creates a framework for approaching behavior, allowing user interface/interaction designers to more appropriately develop and test the effectiveness of their products goal (Lifestyle modification, Health tracking, etc.).

To learn more about BJ Fogg’s research at Stanford, visit captology.stanford.edu

Supplemental links:

behaviorgrid.org

behaviorwizard.org

  1. mklanedesigns posted this