Amazing TED talk by Joshua Foer about the use of Elaborative Encoding and associational hooks to enhance recall.
"At the most basic level, we remember when we pay attention. We remember when we are deeply engaged. We remember when we are able to take a piece of information, an experience, and figure out why it is meaningful to us, why it is significant, why it’s colorful. When we’re able to transform it in someway that is makes sense in the the light of everything else floating around in our mind."
"You may not be a Picasso or Mozart but you don’t have to be. Just create to create. Create to remind yourself you’re still alive. Make stuff to inspire others to make something too. Create to learn a bit more about yourself."
Fascinating research going on over on the west coast.
BJ Fogg’s work focuses on determining, and articulating, the factors integral to behavior modification; exploring the relationship between ability, motivation, triggers, and behavior types. Through his research in Persuasive Technology, Fogg has also made strides towards establishing a clearer mapping of behavior by creating delineation between different types of actions/habits.
This manner of analysis creates a framework for approaching behavior, allowing user interface/interaction designers to more appropriately develop and test the effectiveness of their products goal (Lifestyle modification, Health tracking, etc.).